This NEW TEXT by RYAN Associates’ President Frank H. Leone is intended for occupational health professionals in operational, administrative, sales and marketing, and clinical positions. The book covers virtually every aspect of occupational sales and marketing and is intended to serve as the foundation for any program’s sales and marketing plan.

The book contains six major sections:

1. Introduction
2. Occupational Health Marketing Strategies
3. Occupational Health Marketing Tactics
4. Occupational Health Sales Skills and Tactics
5. Occupational Health Sales Techniques
6. Occupational Health Sales and Marketing Management

Mr. Leone has served as President and C.E.O. of RYAN Associates since 1985. An occupational health sales and marketing specialist, he has trained more than 2,000 occupational health sales professionals. He wrote/edited the NAOHP's Occupational Health Sales and Marketing Advisor from 2002-2010, co-authored and published the classic Complete Guide to Occupational Sales and Marketing, and has contributed sales and marketing chapters to numerous health care-related textbooks.

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